Achieving a long-lasting laundry fragrance can be a challenge, but our expert solutions are here to help. Discover how to infuse your wash with delightful scents that rival your favorite perfume and explore the No. 723 Laundry Collection, featuring a perfumer-crafted experience with notes of Damask rose, jasmine, and more, all available at InktasticMerch. Don’t forget to keep your washing machine clean for the freshest results!
There’s nothing quite like the nostalgic aroma of fresh laundry straight from the dryer. However, achieving that long-lasting scent can be a challenge. Fortunately, we’ve spent years experimenting and have discovered the perfect solutions for locking in that delightful laundry fragrance. At the heart of our philosophy is the belief that routine tasks like laundry should not only be functional but also enjoyable. Our products expertly blend captivating scents with practical applications, making them a fabulous alternative to traditional detergent scents—think of them as a fragrance that could rival your favorite perfume.
Continue reading to learn how to achieve and maintain a truly sensational laundry fragrance with our No. 723 Laundry Collection. Bursting with luxurious notes of Damask rose, jasmine, geranium, guaiacwood, and amber, this collection offers a perfumer-crafted experience every time you wash.
Your Essential Laundry Fragrance Kit
- No. 723 Laundry Detergent
- No. 723 Fabric Conditioner
- No. 723 Fabric Spray
- Stain Solution

Don’t Forget to Clean Your Washing Machine
When was the last time you gave your washing machine a thorough cleaning? It might surprise you to learn that your washing machine needs a wash too! A musty-smelling washer can transfer unpleasant odors to your laundry, so regular cleaning is essential. Luckily, the tools you need for this task are probably already in your laundry room. For step-by-step guidance, refer to our detailed guide on cleaning your washer and dryer.
Preemptive Stain Fighting
Kick unsightly and odor-causing stains to the curb before they even reach the wash! Use our Stain Solution, a potent pretreatment designed to tackle both new and old stains effortlessly, ensuring a beautifully finished fabric.
Select a Premium Detergent Scent
Each fragrance in our collection is meticulously crafted, featuring a harmonious blend of top, middle, and base notes that develop beautifully throughout the wash cycle, enhancing your laundering experience.
For an extraordinary wash day adventure, choose our new No. 723 Laundry Detergent. With Damask rose as its heart, complemented by notes of geranium, jasmine, and lily of the valley, and rooted in the warm, velvety spices of guaiacwood and amber, this updated formula promises exceptional everyday laundering while evoking the essence of a blooming rose garden.
Enhance with a Matching Fabric Conditioner
To further enrich your laundry experience and lock in that beautiful scent, pair your detergent with a Fabric Conditioner that matches its fragrance. Our No. 723 Fabric Conditioner is the ideal companion to our No. 723 detergent, softening fabrics while reducing static cling.
Tip: For laundering towels, use Fabric Conditioner sparingly or only every other wash, as overuse can diminish the absorbency of certain fabrics. It’s best to avoid using it on delicates, synthetics, woolens, and moisture-wicking activewear.
Spritz and Set for Lasting Freshness
Once your laundry is ready, you can either line dry it or use a machine set to air fluff. Opting for line drying can help maximize the fragrance, as excessive heat may diminish the scent. To enhance the aroma and reduce wrinkles, simply spritz your clothes with No. 723 Fabric Spray after drying and in between washes. This versatile all-in-one mist revitalizes fabrics, delivering delightful fragrance while smoothing out wrinkles—a fabulous way to ensure your laundry remains fresh and inviting.
Discover more expert tips and curated collections to elevate your everyday routines by exploring our Blog.



